!THULE!
Tilefni fyrir Thule, 2015 - 2017
Iceland’s most loved beer brand got a facelift from my ad agency in 2015. An honest look was given to the beer with industrial element such as WD-40 and shipping containers as inspiration. My job was to give the beer a voice on social media. Thule is known for it’s sincere no bullshit tolerance and I took lead in making that voice flourish. I also created a TV campaign in the spirit Euro 2016 featuring Tóti from Iceland’s cult dogma sweetheart: Íslenski Draumurinn.
