!ÞR3NN∆!
ÞR3NN∆ fyrir snjalla, 2015
I took lead in creating a brand for a collaboration phone bundle between Síminn and GOmobile that was targeted to young people. Our goal was to be intelligent, smart and honest - building a trustworthy brand without any unnecessary complexity. All roads lead to the number 3. The bundle offered three main features: endless minutes, infinite texts and 3 gigs in data stash; for 3.000 kr. per month. We decided that the deal should be called ‘Þrenna’ (Icelandic word for three of a kind) with a little leet-speak twist that’s common to the target group: ‘ÞR3NN∆’. The production of the marketing materials was a joyful process that took place at the agency’s studio. I gathered a team of young creatives that were relatable to the target group and we delivered for TV, print, social media and loads of other good stuff.