!HEY ICELAND!
Hey Iceland, 2016
Since growing numbers in Icelandic tourism seem never-ending, Icelandic Farm Holidays wanted to freshen up their colours for their future business. They asked for a new name that would link them to the Icelandic farm industry, which the company is founded from. I came up with ‘Hey’, and it instantly sounded both fun and spot on for the company. Hey is a warm global welcoming but it’s also the Icelandic word for hay: the most valuable asset in farmers’ life.